It turns out that the Japanese have another feature that the rest of the world is lacking. It is the ability to give virtual console gifts, which you can send your friend your favorite NES game that nobody liked but you!
The Virtual Console gift giving system is smart enough to know if the recipient already has the game so you won't be facing those problems when you try to send Super Mario Bros. The present arrives in a gift wrapped envelope which is pretty awesome.
Nintendo says they will roll this out for the holidays to the rest of the world so hang tight!